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Mattlure's Ultimate Shad Series is the most realistic shad bait ever made.  I have improved just about every feature from the first Ultimate gill.   First I improved the action. The bait just plain swims better. It swims well at speeds from slow to fast while running true..
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Introducing the 2.5inch Micro Diamond             The two inch Micro Diamond Swimmer`s multi dimensional design is performance driven. Not only are the baits outline a diamond profile, but the body is also diamond shaped allowing for its three distinct actions. ..
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Optimum Baits 4BLT swimbait The Optimum Baby Line Thru swimbait is designed to fish with a moderate to fast retrieve. The BLT features an irresistible tight body roll and pulsating tail kick that fish cant resist. This bait is perfect for locating fish quickly by fan casting in the shallows or sl..
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                                                   Optimum Baits-  4.5" BABY Boom Boom Weedless Swimbait 3 lure per package           &nb..
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                                      Optimum :  Butch Brown Thumper Tail 9" / 5.2oz Swimbait Butch is very adept at modifying and tuning his swimbaits to lake conditions and has been working in..
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5" CROSS SWAMP (DEKA )  by REINS The Reins Cross Swamp worm are great for finesse style fishing. The cross worm design works well for Japanese anglers have made their mark on the bass fishing world and their innovative bait designs keep on coming. The Rein's Cross Swamp is a finesse style ba..
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HAWGALICIOUS  BY  Xcite Baits Flappers, legs, and appendages, can you ask anymore from a creature bait.  The Xcite Baits Hawgalicious provides a look and a movement that fish simply can't ignore. Great for flipping, split shotting, Carolina rigging and as an animated jig trailer...
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